Christian Diaz

Christian Diaz

Tadeo Jones

About the Project

I designed a Facebook App based on Tadeo Jones, an animated movie from Paramount Pictures. It contained information and mini-games.


Digimedia Shop 


Paramount Pictures


To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Digimedia Shop or Paramount Pictures

The requirements


Tadeo Jones is an animated movie that premiered in Mexico in 2013, so Paramount Pictures Mexico reached out to Digimedia Shop to develop a mini-site inside Facebook Apps.

The client provided all the assets, videos and information for the characters and the movie, but they wanted us to come up with a good idea for adding gamification using only those resources.


My Role


I was in charge of designing the whole user experience, information structure, graphics and gamification. Since this was going to be a web app inside Facebook Apps, I made a research about how I could propose an optimal experience using that platform.

The Approach


I proposed an informative mini-site with the movie synopsis, character bios, videos, downloads and mini-games. Since this was going to be oriented to kids from 5 to 13 years old, I designed a fun UI with jungle and rockish visual elements, to give them the idea that they were “exploring” the site.

I also came up with three good ideas for mini-games:

  • A sliding puzzle, with difficult levels
  • A scene maker, where they could place characters on a background
  • A game in which the user had to drag the name of a character into his/her portrait

Publication and Feedback

The mini-site was successfully published on Facebook and got good feedback from both the client and the users:

The client said that it was a gorgeous product that would appeal to both kids and their parents, convincing them to go and see the movie.

From the user side, the feedback from them was mostly positive, reaching thousands of visits on its short time period.